Aspects of becoming a professional: Appearing Professional and Being Professional. Appearing professional is a matter of how you present yourself and how you are perceived. Being professional, on the other hand, is a matter of how you conduct business and includes having the functionality that a professional drone photographer should have.
This course will cover information on how to increase your level of professionalism and will recommend tools and practices that can take your business to the next level.
What should you charge?
There is no standard rate for drone photography services. Applications range from real estate photography to building inspection and drone operators can charge from $200/hr. to $5,000 per session. It does not really cost you any money to fly your drone or edit the footage, so your price will be determined by the value you provide instead.
Understanding you Value
Just by knowing the operating functions of a drone, and Owning a drone and a drone case, doesn’t mean that you can provide the cheapest, most effective aerial photography solution available to people and businesses today. Before drones were popular, aerial footage was taken from an airplane or helicopter usually at a very high cost and lower quality than what drones can deliver.
It’s important to keep in mind the unique advantages that drone photography offers. Drones can take high definition photos and videos from any angle on any property. The right shots can make a big difference in a marketing campaign, help sell a house, provide a new perspective on big problems, or share amazing views.
Just remember to buy a quality drone carrying case that will protect your drone and equipment.
Do you get paid for taking pictures?
The answer is NO, well sort of. Many people take pictures. You can find photographers taking pictures for as cheap as $100, to photographers charging as much as $10,000+.
Whether you choose to charge $100 or $10,000 for your services your client will always expect the same thing; great quality.
So why charge less if you deliver the same product anyways?
The value of your product is determined by the quality of your work and the price tag you put on it. Do not sell your services short and do not to leave money on the table.
Communicating your values
Communicating your value is possibly the most important aspect of setting a price for a shoot. Regardless of the price point, you choose for a job you have to be able to explain where your value is coming from. You don’t want to propose a $1,000 shoot and have a client outraged at the fact that “all you are doing is taking pictures”. As we discussed earlier, you are not just taking pictures. You are selling your professionalism; you are selling your equipment, your skill, your quality… You know all this because you are the professional, your client may not know this. It is your job to COMMUNICATE YOUR VALUE to your clients.